HANGAR49

We do go-to-market

+27 87 231 0143

HANGAR49 is a business development company.  We partner with venture teams to help take their products to market.  Our focus is outward facing & on "bringing in deals" or building the community.  We are product agnostic & completely geared to do the heavy lifting on strategy, full online/traditional marketing, through to lead generation & global expansion rollouts.

With our blended method that combine best practices with experimentation, we can capitalise rather well on opportunities – as they present themselves. Whether it's through leveraging brand content online; opening doors in foreign lands; or seeding guerrilla style product launches; we've got it!

The kinds of ventures we work on go from "validating that great idea in the market for Angel Investors" – where we might work together for 6 months; through to expanding established businesses, globally – where we'd hand over all market learnings, actions & deals to the new country director of sales (usually 6-18months). HANGAR49 is a medium term play:  we bring value to ventures needing quick action in sales. Once teams are ready, we help the transition & hand over all sales work.

We are: structured, measured & scalable. And so are our results. We've done this many times & we've done this a long time.

 

LITE

Web to sales

ACTIVE

 Customer hunter

PRO

Market opener


Plan Calendar

Online ads

Social Media

AdWords

Mailers

Landing pages

Affiliates

Content

Design

2 pieces

4 pieces

6 pieces


Kickstarter

Manage ePR

Press Kits

Leads (calls)

Farm relations

Video

 

 

10 hours

20 hours


Lead research

Leads (in person)

Create Intros

Global  represent.

Event networking

Sales support (Intl)

 

 

 

 

10 hours

1 week


Customization

Add: research

Add: sales strat

Add: market. stat

Add:  decks

Add:  events

Add: trad. PR 

 

 

 

 


System Setup

Top-level research

Analytics

Monthly report

Month to month 

Prepaid

1 hour

2 hours

4 hours


  



USE CASES

LITE  –  harness the power of web smartly to get recognition :

  • Pilot phase: cost effective way to wrangle interested parties

  • Holding pattern: keep growing your brand even under limited cash conditions

  • Support Sales Team: cost effective way for you to acquire new customers


ACTIVE  –  bring the right people closer with a targeted hit-list to prospect :

  • Launch: build a strategic invite list for your kick-off events – shape pipeline from day 1

  • Grow footprint: scalable ways to increase your capacity and sell to new audiences

  • Campaigns: mobilise your established users and create lasting memories


PRO  –  ramp up deal flow via aggressive pursuit of local or remote opportunities :

  • Try new markets: test markets without disrupting your business engine

  • Strong global expansion: via vis-á-vis professional sales representation anywhere

  • Meet investor revenue milestones: realize all gates and goals with our 360º take on sales


CUSTOMIZATION  –  a deeper support to making sales teams rockstars :

  • Set yourself apart: create experiences your users and the public won't forget

  • Validate deliverables: map sales strategy to your product rollout and attain targets

  • At fundraising: aggressively drive your revenues to ramp valuation


OTHER POTENTIAL COSTS

  • Marketing CMS $400pm
  • Sales CRM $50pm
  • Advertising cost starts at $100/channel [A-B test to scale]
  • Photography/Design works: $40/hr
  • Video work: $200-1000/clip
  • Creative library assets $100/each
  • Translations $40/hr
  • Remote work (VISAs / flights / accommodation / per diem)
  • Event costs
  • Research: buy curated databases – $1000
  • Website $1000-5000 (eCommerce complexity)

 
 
 

New York
New Lab, 63 Flushing Avenue, 
Brooklyn Navy Yard, Brooklyn
+1 347 577 3474
usa@hangar49.com

Tel Aviv
Maze 9, 9 Rechov Maze,
Tel Aviv, Israel
+972 58 738 6161
eu@hangar49.com

Cape Town
Cape Town Office,
62 Roeland Street,
Cape Town, South Africa
+27 87 231 0143
africa@hangar49.com