Give your salespeople the tools to sell
sales success with Nancy Nardin
Someone who knows all about these questions and evolutions is Nancy Nardin. As a recognized sales expert, Nancy among others, has a website where sales leaders can find lists and reviews of sales tools and technologies, webinars on sales stack topics, guides on how to build the best sales stack, reports on sales enablement, account-based marketing and much more. An interview: sales realities and sales technologies in the year 2017.
Buying behavior has changed. Marketing has changed. Sales has changed. Customer-centricity is revisited as customers continue to change and increasingly feel overwhelmed. However, has sales adapted enough to overcome commercial challenges? How has the collaboration between sales and marketing evolved since the early days of CRM and Sales Force Automation?