The Complete Guide to Outbound Email:
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Before we can jump into things, let’s agree on a simple “outbound email” definition. Outbound Email: Outbound email is a type of email sent by sales reps and business developers to establish a connection with anyone they’ve identified as a potential customer. Email outbound is primarily used in B2B types of businesses. Outbound email isn’t used to contact just anyone that comes our way. We use it to reach out to a selected group of potential customers who — although they haven’t heard about our company before — can achieve the greatest success with our offering. In other words, they fit our Ideal Customer Profile and we would love to work with them.
You’ll need a little preparation before jumping into sending your outbound emails.
You need to set up a new outbound domain with a new email account on it. Plus, you need to prospect potential customers.