Customer Success: The Most Effective
Strategy To Reduce Churn
According to Accenture, customer churn is costing businesses more than $1.6 trillion per year! Not familiar with churn? Put simply, it’s the percentage of your customers who have cut ties with your service or company during a given time period. Low churn is good, whilst high churn is deadly for any business. Because of the risk that churn poses to businesses who use recurring revenue models, savvy organizations have started focusing on Customer Success as a way to combat it.
Nothing kills subscription-based businesses quite like customer churn. If you rely on collecting regular payments from the same customers time and time again, you need to listen up.
