Forging the future of digital transformation
5 minute read
Industry 4.0, cloud, edge, quantum, blockchain, the IoT, AR/VR… these terms have populated business – and increasingly the public’s – consciousness as all the elements of digital transformation take hold. Rapid organizational change is expected over the next few years, as digital transformation sits on top of the leadership agenda. It is a time in which many leaders will have their decision-making processes challenged as they seek to uncover opportunities and avoid potentially lethal inaction.
According to a global Dell Technologies study, organizations are shifting their digital transformation programs into high gear and are on the path to accomplish in a few months what would normally have taken them years. The results indicate that this acceleration is partly due to the rewiring brought on by the global COVID-19 pandemic.
Digital transformation is seen as a critical business driver for recovery, with 80 percent of organizations globally having fast-tracked some digital transformation programs this year. But while leaders are bullish about the fruits of their digital labour, data privacy and cybersecurity concerns, limited resources and difficulty extracting insights from data remain stumbling blocks to progress.
Given the breakneck pace of change and the numerous elements that go into devising and implementing an effective digital transformation program, what do leaders need to take into consideration?
Collaborate and conquer
It’s not all about the tech – establishing a culture conducive to transformation is essential to success. Internal departments competing to own digital as the most significant barrier to digital transformation. Getting your business stakeholders – at the executive level and at the coalface – to form a cohesive unit with clearly defined aims, goals and responsibilities from the start, digital transformation Is sure to be a relatively hassle-free process.
Shore up the skills shortage
Organizations require the capabilities to predict patterns, spot trends and react to new situations. Smarter, savvier and more equipped to evolve with emerging trends and technology, digitally progressive businesses have the recruitment and skills development nous to capitalize on opportunities. Create open platforms for debate and idea exchange and identify weaknesses to put your business in pole position.
Digital technologies are impacting industries the world over. Disruptive companies with an eye to the future have malleable business models that are customer-focused, platform-based and incorporate innovative partnerships and organisational changes. The C-suite will need to be proactive in responding to consumer demands and forming long-lasting and fruitful relationships in the new ecosystem.
Time is of the essence for leaders to build their knowledge bases, leverage data, dial in on consumer needs and inspire others to cement their places in the future. As an outreach optimization firm with a vested interest in emerging technologies and the digital transformation agenda, HANGAR49 can help your company succeed in this sector. Get in touch to discuss how our innovative workflow unearths revenue opportunities in a digital world.
We utilise marketing technology and top-of-the-funnel approaches to connect you with everyone out there who wants what you’re offering. Whether it’s by giving you access to a refined and responsive client base or upgrading your business in the areas it needs help the most to reach its full potential, HANGAR49 promises to be your co-pilot in flying high towards a new and better horizon.