B2B commercial analytics: What outperformers do
10 Minute Read

There are many obstacles to applying commercial analytics across B2B companies—one of the biggest is a lack of alignment among sales, marketing, and service. Increased collaboration between these groups is vital to maximize the value of commercial analytics.

KEY TAKEAWAYS

1. Build consensus on sources of value

2.Assemble the right analytics talent

3.Use an array of data architecture, algorithms, and tools.

4.Use change management to boost execution on the front-lines.

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