There are many obstacles to applying commercial analytics across B2B companies—one of the biggest is a lack of alignment among sales, marketing, and service. Increased collaboration between these groups is vital to maximize the value of commercial analytics.
KEY TAKEAWAYS
1. Build consensus on sources of value
2.Assemble the right analytics talent
3.Use an array of data architecture, algorithms, and tools.
4.Use change management to boost execution on the front-lines.
We utilise marketing technology and top-of-the-funnel approaches to connect you with everyone out there who wants what you’re offering. Whether it’s by giving you access to a refined and responsive client base or upgrading your business in the areas it needs help the most to reach its full potential, HANGAR49 promises to be your co-pilot in flying high towards a new and better horizon.