Insights to impact: Creating and sustaining data-driven commercial growth
15 Minute Read

In order for B2B sales teams to stay on top of an ever-crowded market characterized by fast-changing customer needs and the rapid growth of new channels; shaking hands, making calls and holding in-person meetings is no longer sufficient. What’s more, merely relying on data and analytics has also proven inadequate; as not all data is relevant, data sources may be inaccurate, and sales managers are not always able to easily translate data into insights and take action on it. With the rise in digital channels, so will the data available, and a heightened need for high growth B2B firms to create sustainable data-driven commercial growth. McKinsey shares with us how B2B growth champions have cracked the code.

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