18 Nov: The Personal Selling Process – Prospecting Efficiently For Customers

The first step towards selling to your clients is the act of prospecting. The fundamental objective of any prospecting must be to obtain sales leads that you can ultimately translate into sales turnover.
Effective prospecting requires a methodical procedure. The crucial rule is to prospect all the time, not only when the list of potential characters on whom to call runs dry.

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02 Nov: The Loop – An Improved Approach to Your Customer Journey

According to the Loop Customer Journey Theory, your buyers can be at multiple stages of their customer journey – at the same time. The method to obtain and maintain the appropriate customer is an ongoing and infinite process.

Let’s discuss forming life-long relationships with your customers far beyond just the first purchase.


07 Oct: 7 Key Stages For Successful Lead Management

Your lead management method is an essential component of your sales strategy. Your marketing department generates qualified leads and then passes them onto your sales division, who will then process them through to closing the deal. This entire process consolidates people, processes, and technology. You should be aware of what’s happening at which stage of this process, where things are working, and where they are breaking down. How to do this?

You’ll need to run a lead management process effectively.


23 Sep: How to Forge a Growth Engine For Your Own Career

In business settings, we often torment ourselves about gaining control and achieving high-end goals. What if we managed our professions with the same obsession and practised the same principles to build successful companies? This article will aim to challenge you to consider your career as a commodity and create a sustainable, predictable, and fulfilling growth system that focuses on you.