Urbian is a Cape Town-based digital innovations firm. By bridging the gap between consultancy and design house, they apply digital business transformation strategies and lean startup thinking.
We were recommended to the client through our network. Without a dedicated sales team, the agency lacked the workforce for PR and couldn’t reach prospects/clients with its proposals. We proved the hypothesis to be accurate, as well as that navigating legacy systems and closing deals are a hard slog.
The client hypothesized that financial services, insurance, and retail companies would be ideal targets because these industries were reinventing themselves digitally on the back of technological disruption. Urbian lacked the necessary network contacts to access these sectors. During our time working together, we realized that “attractive” sells, that current and dynamic content is crucial for domain authority, and due to this, financial services companies need help evolving.
