The science of generating opportunities

Scaling B2B organizations by converting human conversations into learning & real opportunities

Our journey together begins by pegging your North Star at M’

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BUILD YOUR expected LONG TERM GOAL – targeting & conversion ratios ( YOU BUILD. WE GUIDE )

  • Elegantly link marketing efforts with business objectives. During the MISSION stage, you wrestle with “what needs” to happen vs. “what is” happening.

  • Here you unpack global positions: targeting, ideal customer profiles, considerations of segmenting, realities, events ahead, thoughts about the market, and what might be important to these people. You’ll also look at your beliefs, and what expectations/conversions stats you expect.

  • MISSION blueprint is now ready.
    Now let’s equip for the sprint ahead.

NEXT 30 DAY CYCLE AHEAD – PLAN SEGMENTS, conversions, HYPOTHESES & JOURNEY ( YOU BUILD. WE SUPPORT )

  • By defining the scope, needs & ambition for the sprint ahead you set yourself up to tackle this.

  • During the HYPOTHESIS phase you craft specifics of segments, expected conversion ratios (you anticipate), your beliefs of these, and engineering a nurture journey.

  • The HYPOTHESIS is now implemented & "the plan" ready for action. Once all of these pre-flight works are complete, let’s now get into the “do” stuff.

WE EXECUTE ON PLANNED work, TRACK, RECOMMEND, GUIDE & apply deeper human effort ( WE EXECUTE. YOU GUIDE )

  • Here you assemble assets, records & endpoints for the sprint, ahead. By assembling these pieces together. This creates a journey for each segment. Pushing play is where outreach kicks off.

  • In the EXPERIMENT phase you pick up frontlines activities, engagements, conversations, observations. We use sentiment analysis, automation, humans & AI to give you the best results.

  • Once complete, you’ll have conversations, experiences, observations, & data to learn from.

REVIEW DATA AGAINST "THE PLAN" – BY ANALYZING, WE CO-CREATE THE ROAD AHEAD ( WE ANALYZE. YOU GUIDE )

  • Taking the endpoints from the EXPERIMENT phase gives us some guidance against our beliefs. These are learnings. We lean on pattern recognition, AI, sentiment, & humans to support this process.

  • ANALYSIS gives us a best grasp of what the data is saying; ie: what’s actually going on.You will now have insights on what is happening from your efforts.

COMPARE "EXPECTED" VS "ACTUAL" DATA FROM EXPERIMENTS. IT STEERS NEXT CYCLES ( WE ALL LEARN. YOU GUIDE )

  • During this stage you will pull takeaways from work done, how this performed against your beliefs, what insights can be pulled from this; and begin thinking on where to go from here.

  • The LEARNING phase provides the opportunity for you to lay the foundation for what should come next.You know have data-backed thinking to equipment to make next moves.

Optimize the scientific approach — Rinse & Repeat

By bringing agile marketing towards scientific method, we support busy Marketers at learning organizations get better at running experiments & building pipeline.

B2B Lead Generation & Demand Gen Sales Enablement Platform (SEP) Tool, Agency, Managed Service process, workflow, agile marketing, scientific method
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Customers Testimonials

B2B Lead Generation & Demand Gen Sales Enablement Platform (SEP) Tool, Agency, Managed Service Client Testimonial Review

Having a highly experienced and knowledgeable partner helping us build our sales department is fantastic.

Karolin Kruiskamp

Compleye

The Netherlands

CEO

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B2B Lead Generation & Demand Gen Sales Enablement Platform (SEP) Tool, Agency, Managed Service Client Testimonial Review

Great team. Good results with a tough sell. Exceptional energy.

Tom Canters

Mujjo

The Netherlands

CEO

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B2B Lead Generation & Demand Gen Sales Enablement Platform (SEP) Tool, Agency, Managed Service Client Testimonial Review

Excellent team, excellent delivery.

Simon bestbier

Realm Digital

South Africa

CEO

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B2B Lead Generation & Demand Gen Sales Enablement Platform (SEP) Tool, Agency, Managed Service Client Testimonial Review

Solid team with great experience!

Clément Simon

ONMOTIO Aero Design

Canada

Co-Founder

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B2B Lead Generation & Demand Gen Sales Enablement Platform (SEP) Tool, Agency, Managed Service Client Testimonial Review

Top notch and effective service. Alon and his team is great!

Nico le Roux

Incompass

South Africa

Managing Director

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B2B Lead Generation & Demand Gen Sales Enablement Platform (SEP) Tool, Agency, Managed Service Client Testimonial Review

Excellent collaboration with the H49 team for one of our startup in portfolio.

Tsito Raharison

SIGNATURE Agri Investments

The Netherlands

Investor

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B2B Lead Generation & Demand Gen Sales Enablement Platform (SEP) Tool, Agency, Managed Service Client Testimonial Review

Amazing experience with the team at Hangar49, very helpful and knowledgeable. A pleasure to work with!

Chris Martin

Reverse Ads

US, UK & Thailand

COO

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B2B Lead Generation & Demand Gen Sales Enablement Platform (SEP) Tool, Agency, Managed Service Client Testimonial Review

Amazing technology with the ability to ensure sales focus on hot leads, rather than cold calling. Great team with great experience.

Eben Voster

TecEx

Mauritius

Officer of the CEO

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B2B Lead Generation & Demand Gen Sales Enablement Platform (SEP) Tool, Agency, Managed Service Client Testimonial Review

Hangar49 is a great company to work with. Very collaborative and always aiming for the best solutions to maximize your revenue.

Bart Loevens

SPi Global

New York

VP Sales Europe

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B2B Lead Generation & Demand Gen Sales Enablement Platform (SEP) Tool, Agency, Managed Service Client Testimonial Review

I am fortunate to have had the opportunity to work with Alon for several years. One of a kind and unique Agency Owner. Very loyal and driven entrepreneur who is responsible for achieve the results for his customers.

Stefan Smulders

Expandi

The Netherlands

Chief Executive Officer

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B2B Lead Generation & Demand Gen Sales Enablement Platform (SEP) Tool, Agency, Managed Service Client Testimonial Review

HANGAR49 have gotten the subtle yet intricately complex art of curated client leads perfected to a T. Not only us as an organization but several of our 100+ portfolio companies benefit significantly from H49’s work.

Zachariah George

Launch Africa Ventures

Africa

Managing Partner

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B2B Lead Generation & Demand Gen Sales Enablement Platform (SEP) Tool, Agency, Managed Service Client Testimonial Review

HANGAR49 bring a science and logic we never knew existed to our marketing and lead generation. HANGAR49 do what they say and say what they do. They provided great support through each step of the process, honest feedback as to the results we were seeing and meaningful suggestions as to how we could improve. Kudos to HANGAR49.

Mark Frankel

Black Umbrellas

South Africa

Chief Executive Officer

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B2B Lead Generation & Demand Gen Sales Enablement Platform (SEP) Tool, Agency, Managed Service Client Testimonial Review

Since partnering with HANGAR49 we’ve been able to scale into new markets pretty well. Their approach is structured, their leads are real, they are efficient and get results quickly. They add great value to our sales team.

Wesley Lynch

Snapplify

Africa

Chief Executive Officer

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B2B Lead Generation & Demand Gen Sales Enablement Platform (SEP) Tool, Agency, Managed Service Client Testimonial Review

We needed a company that could help us accelerate our digital outreach through various phases of our service launches targeted at select industry sectors. They not only did this, they repeatedly went beyond by ensuring there were continuous reviews on the project, iterative changes, as well as assisting in other aspects of our business to ensure our sales process was geared up to take on the enquiries.

Anmol Sawlani

Azure Risk

Hong Kong

Managing Director

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Trusted by B2B growth teams

Empowering sales leaders, marketers, founders, and freelancers at start-ups, scale-ups, tech co.'s and SMBs to build scalable, consistent, and predictable pipeline.

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B2B Lead Generation & Demand Gen Sales Enablement Platform (SEP) Tool, Agency, Managed Service Client Customer
B2B Lead Generation & Demand Gen Sales Enablement Platform (SEP) Tool, Agency, Managed Service Client Customer
B2B Lead Generation & Demand Gen Sales Enablement Platform (SEP) Tool, Agency, Managed Service Client Customer
B2B Lead Generation & Demand Gen Sales Enablement Platform (SEP) Tool, Agency, Managed Service Client Customer
B2B Lead Generation & Demand Gen Sales Enablement Platform (SEP) Tool, Agency, Managed Service Client Customer
B2B Lead Generation & Demand Gen Sales Enablement Platform (SEP) Tool, Agency, Managed Service Client Customer
B2B Lead Generation & Demand Gen Sales Enablement Platform (SEP) Tool, Agency, Managed Service Client Customer
B2B Lead Generation & Demand Gen Sales Enablement Platform (SEP) Tool, Agency, Managed Service Client Customer
B2B Lead Generation & Demand Gen Sales Enablement Platform (SEP) Tool, Agency, Managed Service Client Customer
B2B Lead Generation & Demand Gen Sales Enablement Platform (SEP) Tool, Agency, Managed Service Client Customer
B2B Lead Generation & Demand Gen Sales Enablement Platform (SEP) Tool, Agency, Managed Service Client Customer
B2B Lead Generation & Demand Gen Sales Enablement Platform (SEP) Tool, Agency, Managed Service Client Customer
B2B Lead Generation & Demand Gen Sales Enablement Platform (SEP) Tool, Agency, Managed Service Client Customer
B2B Lead Generation & Demand Gen Sales Enablement Platform (SEP) Tool, Agency, Managed Service Client Customer
B2B Lead Generation & Demand Gen Sales Enablement Platform (SEP) Tool, Agency, Managed Service Client Customer
B2B Lead Generation & Demand Gen Sales Enablement Platform (SEP) Tool, Agency, Managed Service Client Customer
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to create notable brand introductions

JOIN THE LIBRARY
For GTM Pioneers

Launching new offerings by validating the go-to-market strategy

How Virgin Money launched their mobile payments app in a saturated and noisy space.

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For Sales Leaders

Reimagining growth for top-of-the-funnel sales

How Compleye run outbound programs by setting hypotheses, experimenting and iterating their outreach campaign.

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For Marketers

Accelerated qualified opportunities through nurturing conversations

How SEACOM achieved 3x their outreach goals and expanded their outbound prospecting activities across multiple segments.

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Start conversations. Build pipeline. Grow market share.

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