In the world of lead generation and sales, there can be an influx of new terminology and lingo usage that could easily fly over one’s head. We’ve compiled a list of terms to help you understand and utilize so that you’ll be able to pass as a veteran of the industry in no time.
WHAT IS LEAD GEN?
We assist your business in becoming more efficient by delivering warm and validated leads directly to you. Using us will save you both time and effort while ensuring that you won’t lose any potential leads due to mishandled and unclear communication. We also facilitate long-term growth for your company by consulting and guiding you on generating and nurturing leads.
How does h49
We assist your business in becoming more efficient by delivering warm and validated leads directly to you. Using us will save you both time and effort while ensuring that no potential leads are lost due to mishandling and unclear communication. We will also be facilitating long term growth for your company by consulting and guiding you on generating and nurturing leads.
How are leads generated?
By systematically targeting the ideal industries, fields, and job titles most likely to be receptive towards your company, and engaging and fostering relationships with them in a manner designed to build trust. We will source the entire viable market for you, go over the potentials-list with you, and coach you on how to warm up these leads and establish connections for long-term partnerships and mutual gain.
Growth Calculator – tool created by HANGAR49 to measure and calculate various factors within your company, to find areas which need improvement and alterations in accordance with your business goals.
MIDDLE OF THE FUNNEL MARKETING
This phase of the funnel is where you bridge the passage between the top-of-the-funnel (which focuses on awareness) and the bottom-of-the-funnel (where the buyer makes their decision). Leads at this stage are considering their customer journey, examining solutions to their problem and inspecting your product or service as a possible fit.
Examples include Case studies, white papers, eBooks, webinars, podcasts, and video tutorials.
BOTTOM OF THE FUNNEL MARKETING
This phase of the sales funnel is when you use assets that help persuade a prospect to purchase from your company. Generally, these materials highlight products and services more directly versus top-of-the-funnel content, which is used to build trust initially.
Examples include case studies, customer stories, testimonials, and product pages.
TOP OF THE FUNNEL MARKETING
This term refers to the first stage of the buyer’s journey, where you would look to gain the attention of a large group of viable buyers and attempt to bring in new leads to nurture. At this point, you will be looking to gather the attention of as many leads as possible and continue to narrow them down as they flow through the funnel. Examples include blog articles, social media, web ad pages.