By the Numbers: What Drives Sales-growth Outperformance
11 minutes
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January 11, 2022
3rd Party Insights Library
Key takeaways
- Outperforming B2Bs excel in insights, agility, talent, and tech, doubling revenue growth vs GDP.
- Data-driven decisions, cross-functional agility, and tech investments distinguish leaders in sales growth.
- Centralized analytics and customer-first strategies fuel fast growers' success in B2B sales.
An article by McKinsey:
How outperformers use insights, agility, talent, and tech to stay ahead of the pack, new data reveals. (punctuate)
In the age of analytics and data, companies are investing record amounts in software, hardware, and data scientists to collect, store, and analyze information. But when it comes to putting that investment to work, how can organizations utilize the four dimensions to drive growth? For insights, predictive data and analytics are key. For agility, look at customer responsiveness speed and cross-functional teaming. For talent, hiring correctly. These are the people who’ll take your organization to the next level. Finally, tech. Leveraging the right tools to drive growth.