What is Lead Nurturing

7 minutes
November 2, 2021
Digital Transformation
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Key takeaways
  • Lead nurturing builds relationships with customers, guiding them from awareness to purchase, countering ad avoidance.
  • Emphasizes educational content and timely interactions, leveraging emails, social media, and website content for engagement.
  • Benefits include 50% more sales-ready leads, higher email response rates, and significantly larger purchases from nurtured leads.

An article by ImpactPlus:

At its most fundamental definition, lead nurturing is the method of creating relationships with your clients and guiding them through the buyer’s journey towards making a purchase.

But this is easier said than done.

Full Article