What is Lead Nurturing
7 minutes
|
November 2, 2021
Tips, Hacks & Methods Library | Lead Generation | HANGAR49
Digital Transformation | Revolutionize Lead Generation | HANGAR49
Marketing Insights | Audience Development | HANGAR49
![](https://cdn.prod.website-files.com/65044d4a23fbdfa3e6d9683c/6613109019a657a626ef5369_adam-jang-8pOTAtyd_Mc-unsplash%202.jpg)
Key takeaways
- Lead nurturing builds relationships with customers, guiding them from awareness to purchase, countering ad avoidance.
- Emphasizes educational content and timely interactions, leveraging emails, social media, and website content for engagement.
- Benefits include 50% more sales-ready leads, higher email response rates, and significantly larger purchases from nurtured leads.
An article by ImpactPlus:
At its most fundamental definition, lead nurturing is the method of creating relationships with your clients and guiding them through the buyer’s journey towards making a purchase.
But this is easier said than done.