Virgin Money

BUSINESS TYPE

Banking, Financial Services, Fintech

COMPANY OFFICES

Australia, UK + South Africa

DURATION

4 months

← Back to customers
CLIENT

Virgin Money operates in Australia, the UK, and South Africa, offering a wide array of financial, insurance, and banking services.

24 464

SIZE OF SERVICEABLE ADDRESSABLE MARKET DISCOVERED

17

NEW VENDORS INTRODUCED IN THE 1ST MONTH

Notable Connections

HERBALIFE, NUTRITION, SURE TRAVEL, SA INNOVATION SUMMIT

THE TASK

We based our work with Virgin Money South Africa on getting local vendors to adopt its innovative mobile payments app, Virgin Money Spot, as part of the vendors’ point-of-sale ecosystem. This project took place over a limited period. Along the way, we learned that the introduction of technology in the banking sector is no easy task and needs to be validated by results. We were proud to add our name to this progressive project.

THE OUTCOME

Our commitment to the client was to support the launch of its new product. In an industry dominated by mobile payment administrators (SnapScan and Zapper), we managed to gain significant publicity for Virgin Money Spot. In the first month alone, we introduced 17 vendor relationships and 100s of app downloads.

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